Purple Intense Moisture Hair Mask

Essential Pre-Treatment Steps

48-Hour Patch Test Required - Mix a small amount of mask, apply behind ear or inside elbow, leave 10 minutes, rinse, and monitor for 48 hours. If any redness, itching, or irritation occurs, do not use. This test is essential for safety.

Strand Test for First Use - Before applying to entire head, test on a small, hidden section of your lightest hair. Leave on for 5 minutes, rinse, and assess tone. This shows how your specific hair reacts and helps you determine optimal timing. Different hair porosity, existing tone, and processing history affect results.

Timing After Colouring - Wait at least two weeks after bleaching, highlighting, or toning before using this mask. Freshly processed hair is vulnerable and may absorb pigment unevenly. After two weeks, hair has stabilized and will respond predictably to treatment.

Step-by-Step Application

Step 1: Shampoo and Rinse Thoroughly - Start with clean hair. Use your preferred shampoo—Colour Care Shampoo is ideal for colour-treated hair, All-Rounder works for general maintenance. Rinse completely until water runs clear.

Step 2: Towel-Dry to Damp - Gently squeeze excess water with a towel. Hair should be damp, not dripping. Too much water dilutes the mask and affects pigment deposit. Blot gently—don't rub vigorously, as wet blonde hair is fragile.

Step 3: Put On Protective Gloves - The violet pigments can temporarily stain hands. Use the gloves provided or any disposable gloves. This step is non-negotiable unless you want purple hands for a few days.

Step 4: Apply Generously - Section hair if thick or long. Apply a generous amount (walnut-sized for shoulder-length, more for longer hair) throughout all blonde or grey areas. If you have highlights, focus on the lightened sections. Use more product than you would for regular conditioner—this is a treatment, not a daily product.

Step 5: Comb Through for Even Distribution - Use a wide-tooth comb to ensure every strand is coated. This prevents patchy toning where some areas get more pigment than others. Combing also helps the product penetrate better.

Step 6: Time According to Desired Tone - This is crucial and varies by individual:

• Very light platinum blonde: 2-3 minutes for subtle tone correction
• Light to medium blonde: 5-7 minutes for standard neutralization
• Darker blonde or resistant hair: 8-10 minutes for stronger toning
• Grey hair: 5-10 minutes depending on how silver vs. natural you want

Set a timer. Check progress at minimum time, and continue if more toning needed. You can always do more next week; over-toning is harder to fix.

Step 7: Rinse Thoroughly with Lukewarm Water - Rinse for at least 60-90 seconds until water runs completely clear. Incomplete rinsing leaves violet residue that can create purple streaks or patches. Keep rinsing until absolutely no purple tint remains in the water.

Step 8: Check for Residue - If you notice any purple tinge on lighter sections after rinsing, don't panic. Simply rinse again thoroughly with water, or gently shampoo those areas if needed. The pigment is temporary and water-soluble.

Step 9: Style as Usual - Your hair is now toned, deeply moisturized, and ready to style. Most users notice hair is softer, shinier, and more manageable immediately after treatment.

Weekly Maintenance Routine

Frequency: Use once weekly for maintenance. If hair is very brassy or hasn't been toned in a while, you can use twice the first week to build up tone, then maintain weekly.

Timing Consistency: Many users pick the same day weekly (Sunday evening is popular) to make it a ritual. Consistent weekly use maintains beautiful tone without ever getting too brassy.

Adjusting Application Time: As your hair's tone improves with weekly use, you may need less time. Start with longer timing when hair is brassy; reduce to 3-5 minutes once desired tone is achieved and you're just maintaining.

Between Salon Visits: This mask extends professional toning by 2-3 weeks. Use it starting two weeks after your salon toning appointment, then weekly until your next appointment.

Pro Tips for Best Results

Protect Your Bathroom: Apply mask in the shower where any drips rinse away easily. Avoid light-colored towels, bathrobes, or surfaces—the pigment can stain porous materials if not rinsed immediately.

Apply to Driest Areas First: If your ends are drier than roots, apply there first and let the product sit on them during the time you're applying to other sections. They'll get maximum moisture benefit.

Combine with Heat for Deeper Conditioning: For intensive moisture, cover hair with a shower cap after applying and wrap a warm towel around it. The gentle heat helps moisture penetrate more deeply. This doesn't affect toning, just conditioning.

Don't Mix with Other Treatments: Use this mask on its own—don't layer other treatments or masks. The pigments need direct contact with hair to work properly.

Watch for Over-Toning: If hair starts looking grey or purple-tinged rather than cool blonde, reduce application time next week. You can always add more tone; removing excess is harder.

Weekly treatments should feel special, not like a chore. The Purple Intense Moisture Hair Mask's luxurious fragrance transforms your bathroom into a spa while the formula works its magic.

Opening: Soft Plum - Fruity yet sophisticated, the plum note is ripe and jammy without being overly sweet. It adds a touch of indulgence and luxury to the experience, making you feel like you're using a high-end salon treatment.

Heart: Jasmine Blossom - Floral jasmine develops as the fragrance settles, bringing an elegant, slightly exotic quality. Jasmine is known for its mood-lifting properties—it's used in aromatherapy for relaxation and stress relief. This heart note makes your weekly treatment feel meditative and pampering.

Overall Effect: The plum-jasmine combination is feminine, sophisticated, and universally appealing. It's present enough to be noticed and enjoyed but subtle enough not to clash with other fragrances you wear. Hair retains a faint, beautiful scent for a day or two after treatment.

Aqua, Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Hydroxyethylcellulose, Propylene Glycol, Butyrospermum Parkii Butter, Cetrimonium Chloride, Cocos Nucifera Oil, Parfum, Benzyl Alcohol, Polyquaternium-37, Isopropyl Alcohol, Quaternium-80, Hexyl Cinnamal, Citric Acid, Benzyl Salicylate, CI 60730, Limonene, Hc Blue No. 2, Polyquaternium-11, Dehydroacetic Acid, Linalool, Disodium EDTA, Coumarin, Squalane, Geraniol, Sodium Hydroxide, Biotin, Citral, Olive Glycerides, Collagen Amino Acids, Ceramide NP, Leuconostoc/Radish Root Ferment Filtrate