Wash Your Hair Less Frequently

Frequent washing can strip away natural oils and colour pigments, causing your hair colour to fade faster. To minimise this:

• Wash your hair no more than 2-3 times a week.
• Use dry shampoo between washes to keep your hair looking fresh without stripping colour.

Choose the Right Shampoo and Conditioner

Using products specifically designed for colour-treated hair can make a significant difference in maintaining your hair colour:

• Select sulfate-free shampoos and conditioners, as sulfates can be harsh and strip away color.
• Look for products labeled "colour-safe" or "colour-protecting" to ensure they are formulated to preserve your hair colour.

FUL's Colour Care Shampoo is designed to prevent colour fade, add shine and hydrate your locks. Powered by Heliogenol™ to prevent colour from fading as well as hydrating ingredients like, Hyaluronic Acid, Biotin and Glycerine. All FUL shampoos are sulphate free, ensuring your colour stay as vibrant as day one.

Shield Your Hair from the Sun

UV rays from the sun can break down the chemical bonds in hair dye, leading to colour fading. To protect your hair from sun damage:

• Wear a hat or scarf when you’re outdoors for extended periods.
• Use hair products that contain UV filters to provide an extra layer of protection.
• Opt for leave-in conditioners with SPF to shield your strands from harmful rays.

Limit Heat Styling

Heat styling tools like blow dryers, curling irons, and straighteners can cause colour to fade by opening the hair cuticle. To protect your hair:

• Use heat styling tools sparingly and always apply a heat protectant spray before styling.
• Opt for air-drying your hair whenever possible to reduce heat exposure.

Regular Deep Conditioning

Keeping your hair moisturised and healthy is key to maintaining vibrant colour:

• Use a deep conditioning treatment or hair mask once a week to nourish your hair.
• Look for treatments that are formulated for colour-treated hair to ensure they are gentle and effective.

Experts at Live True London Salons recommending using FUL's Intense Moisture Hair Mask as a weekly treatment to lock in moisture and nourish your hair. Powered by Coconut Oil & Shea Butter to hydrate your hair and tame frizz.