All our formulations are developed with our Hero Hair Complex which contains: Collagen, Vegetable Keratin, Ceramides and Squalane to care for, nourish and protect your hair and scalp.

Aqua, Disodium Laureth Sulfosuccinate, Sodium Lauroamphoacetate, Cocamidopropyl Betaine, Steareth- 100/PEG-136/HDI Copolymer, Glycerin, Sodium Methyl Cocoyl Taurate, Sodium Cocoamphoacetate, Parfum, Sodium Chloride, Phenoxyethanol, Citric Acid, Sodium Benzoate, Polyquaternium-53, Butylene Glycol, Coco-Glucoside, Disodium EDTA, Glycol Distearate, Helianthus Annuus (Sunflower) Seed Extract, Limonene, Sodium Hyaluronate, Hexyl Cinnamal, Linalool, Squalane, Olive Glycerides, Biotin, Ceramide NP, Collagen Amino Acids, Leuconostoc/Radish Root Ferment Filtrate

Saturate hair with lukewarm water and apply a coin-sized amount of shampoo. Gently massage into your scalp, working into a luxurious lather, gradually working through the mid-lenghts to the ends. Rinse thoroughly and repeat one more time, then pair with the FUL Colour Care Conditioner to keep your colour locked in and hydrated.

WARNING: External use only. Avoid direct contact with eyes. If product gets into eyes, rinse well with water immediately. In case of irritation, discontinue use and seek medical advice. Keep out of reach of children.

Our Colour Care Shampoo is cruelty-free, uses 100% vegan ingredients and has [94%] naturally derived ingredients, because we care about how our products are made.

It also contains:

• 100% Hyaluronic Acid to lock in moisture and banish frizz
• Squalane for silky, smooth and luxurious to touch hair
• Biotin for stronger hair
• Ceramides for added hydration
• Heliogenol™, an anti-fade agent, for shine, minimised hair breakage and colour vibrancy

We are also proud that we make all of our products here in the UK. Not only does this mean we have the highest confidence in the ethical integrity of our supply chain, but it reduces our environmental impact by keeping production close by and also benefits the local economy.

Want to leave your hair smelling refreshed? Our Colour Care range is fragranced with a zesty blend of lemon and bergamot, followed by a symphony of cassis, apple and sea breeze. Resting on a soft and comforting musk base, leave your hair smelling as incredible as it looks!

Store out of direct sunlight. Due to the high content of natural ingredients, product may change appearance over time. This does not affect the quality or safety of the product.

• Bottle and lid recyclable. Remove the labels, wash out the jar to remove residue and recycle the jar and lid together.
• Labels are not recyclable.