YOUR BLONDE
JUST GOT
BETTER

A nourishing weekly hair treatment that neutralises yellow & brassy tones whilst locking in moisture.. Optimised for damaged, blonde and grey hair, this mask is formulated to rescue dry and damaged hair leaving it silk soft and visibly moisturised.

48-Hour Patch Test Required - Mix a small amount of mask, apply behind ear or inside elbow, leave 10 minutes, rinse, and monitor for 48 hours. If any redness, itching, or irritation occurs, do not use. This test is essential for safety.

Strand Test for First Use - Before applying to entire head, test on a small, hidden section of your lightest hair. Leave on for 5 minutes, rinse, and assess tone. This shows how your specific hair reacts and helps you determine optimal timing. Different hair porosity, existing tone, and processing history affect results.

Timing After Colouring - Wait at least two weeks after bleaching, highlighting, or toning before using this mask. Freshly processed hair is vulnerable and may absorb pigment unevenly. After two weeks, hair has stabilized and will respond predictably to treatment.

Step-by-Step Application

Step 1: Shampoo and Rinse Thoroughly - Start with clean hair. Use your preferred shampoo—Colour Care Shampoo is ideal for colour-treated hair, All-Rounder works for general maintenance. Rinse completely until water runs clear.
Step 2: Towel-Dry to Damp - Gently squeeze excess water with a towel. Hair should be damp, not dripping. Too much water dilutes the mask and affects pigment deposit. Blot gently—don't rub vigorously, as wet blonde hair is fragile.
Step 3: Put On Protective Gloves - The violet pigments can temporarily stain hands. Use the gloves provided or any disposable gloves. This step is non-negotiable unless you want purple hands for a few days.
Step 4: Apply Generously - Section hair if thick or long. Apply a generous amount (walnut-sized for shoulder-length, more for longer hair) throughout all blonde or grey areas. If you have highlights, focus on the lightened sections. Use more product than you would for regular conditioner—this is a treatment, not a daily product.
Step 5: Comb Through for Even Distribution - Use a wide-tooth comb to ensure every strand is coated. This prevents patchy toning where some areas get more pigment than others. Combing also helps the product penetrate better.
Step 6: Time According to
Desired Tone - This is crucial and varies by individual: Very light platinum blonde: 2-3 minutes for subtle tone correction
Light to medium blonde: 5-7 minutes for standard neutralization Darker blonde or resistant hair: 8-10 minutes for stronger toning
Grey hair: 5-10 minutes depending on how silver vs. natural you want Set a timer. Check progress at minimum time, and continue if more toning needed. You can always do more next week; over-toning is harder to fix.
 Step 7: Rinse Thoroughly with Lukewarm Water - Rinse for at least 60-90 seconds until water runs completely clear. Incomplete rinsing leaves violet residue that can create purple streaks or patches. Keep rinsing until absolutely no purple tint remains in the water.
Step 8: Check for Residue - If you notice any purple tinge on lighter sections after rinsing, don't panic. Simply rinse again thoroughly with water, or gently shampoo those areas if needed. The pigment is temporary and water-soluble.
Step 9: Style as Usual - Your hair is now toned, deeply moisturized, and ready to style. Most users notice hair is softer, shinier, and more manageable immediately after treatment. Weekly Maintenance Routine Frequency: Use once weekly for maintenance. If hair is very brassy or hasn't been toned in a while, you can use twice the first week to build up tone, then maintain weekly.

Aqua, Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Hydroxyethylcellulose, Propylene Glycol, Butyrospermum Parkii Butter, Cetrimonium Chloride, Cocos Nucifera Oil, Parfum, Benzyl Alcohol, Polyquaternium-37, Isopropyl Alcohol, Quaternium-80, Hexyl Cinnamal, Citric Acid, Benzyl Salicylate, CI 60730, Limonene, Hc Blue No. 2, Polyquaternium-11, Dehydroacetic Acid, Linalool, Disodium EDTA, Coumarin, Squalane, Geraniol, Sodium Hydroxide, Biotin, Citral, Olive Glycerides, Collagen Amino Acids, Ceramide NP, Leuconostoc/Radish Root Ferment Filtrate