Intense Moisture Hair Mask

Standard Deep Treatment (1-2 Times Weekly)

Step 1: Cleanse Thoroughly
Wash hair with your favorite FUL shampoo to remove dirt, oil, and product buildup. Thorough cleansing ensures the mask can penetrate rather than sitting on top of residue. Rinse completely.

Step 2: Towel Dry
Gently squeeze excess water from hair using a towel. Hair should be damp but not dripping—this allows optimal mask penetration without dilution. Avoid rough rubbing which damages wet, vulnerable hair.

Step 3: Apply Generously
Smooth generous amount of Intense Moisture Hair Mask through hair. Start with walnut-sized amount for medium-length hair and adjust based on thickness and length. Focus on mid-lengths and ends where hair is oldest and most damaged. If roots are also very dry, apply throughout all hair.

Step 4: Comb Through
Use wide-tooth comb or fingers to distribute mask evenly, coating each strand completely. This ensures comprehensive coverage and gently detangles while hair is protected by the mask's conditioning agents.

Step 5: Process (5-10 Minutes)
Leave mask on for 5-10 minutes. Standard processing (5 minutes) provides excellent moisture and repair for regular maintenance. Extended processing (10 minutes) delivers more intensive treatment for severely damaged hair. Use this time to relax—the mask is working deeply to transform your hair.

Step 6: Rinse Thoroughly
Rinse completely with lukewarm water until water runs clear. Hair should feel noticeably softer, smoother, and more manageable immediately.

The Result: Hair feels transformed—soft instead of rough, silky instead of straw-like, manageable instead of tangled. The deep moisture and repair create genuine improvement, not just temporary surface smoothing.

Intensive Overnight Treatment

For severely damaged hair needing maximum repair:

Apply Before Bed: After evening shower, apply mask generously throughout damp hair. Comb through for even distribution.

Protect Pillowcase: Cover hair with shower cap or wrap in towel to protect bedding.

Sleep: The extended processing time (6-8 hours) allows maximum penetration and repair. Ingredients work continuously while you sleep.

Morning Rinse: Wash out thoroughly in morning. Hair emerges dramatically softer, smoother, and more hydrated than standard 5-10 minute treatment provides.

Frequency: Use overnight treatment once weekly for intensive repair, or whenever hair needs extra rescue.

Hair structure has three critical layers. The cuticle is the outer protective layer made of overlapping cells like roof shingles. When healthy, these cells lie flat and smooth, protecting the inner layers while reflecting light beautifully. The cortex is the middle layer containing the keratin proteins that give hair its strength, elasticity, and ability to hold moisture. The medulla is the innermost core, present in thick hair but absent or fragmented in fine hair. Damage compromises all three layers progressively.

Chemical treatments break down structure systematically. Colouring, bleaching, perms, and relaxers work by opening the cuticle, entering the cortex, and breaking protein bonds to change hair's structure or deposit colour. This process inevitably causes collateral damage: cuticle cells lift and some break off entirely, protein bonds break beyond what's necessary for the treatment, lipids that bind cuticle cells together dissolve and wash away, and moisture-retention capacity diminishes as structure becomes more porous. The more treatments hair endures, the more compromised it becomes.

Heat styling creates cumulative trauma. Each time you blow-dry, straighten, or curl, you're evaporating internal moisture and damaging protein structure through thermal stress. The cuticle becomes brittle and prone to chipping. The cortex develops weak spots where proteins have degraded. Hair loses elasticity—the ability to stretch and return to shape without breaking. Over months and years, this cumulative damage makes hair progressively more fragile, dry, and prone to breakage.

Environmental factors compound existing damage. UV rays oxidize and break down keratin proteins, making hair weaker and more brittle. Pollution particles create free radicals that attack protein bonds. Hard water deposits minerals that roughen the cuticle and prevent moisture absorption. Chlorine from swimming strips protective lipids. These environmental assaults don't cause dramatic instant damage—they create slow, accumulating deterioration that makes hair progressively worse despite consistent care.

Surface treatments can't address deep damage. Regular conditioners work primarily on the cuticle surface. They smooth and coat but don't penetrate to the cortex where structural damage exists. Severely damaged hair needs ingredients that can actually enter the hair shaft, bind to damaged proteins, replenish lost lipids, and rebuild moisture-retention capacity. Only intensive masks with concentrated repair ingredients and adequate processing time can deliver this level of restoration.

Aqua, Glycerin, Cetearyl Alcohol, Behentrimonium Chloride, Hydroxyethylcellulose, Propylene Glycol, Butyrospermum Parkii Butter, Cetrimonium Chloride, Cocos Nucifera Oil, Parfum, Benzyl Alcohol, Polyquaternium-37, Isopropyl Alcohol, Quaternium-80, Hexyl Cinnamal, Citric Acid, Benzyl Salicylate, Limonene, Polyquaternium-11, Dehydroacetic Acid, Linalool, Disodium EDTA, Coumarin, Geraniol, Sodium Hydroxide, Citral