Beyond Surface. Beyond Ordinary.
Developed by Live True London Salons, proven through 250,000 transformative treatments.
Our therapeutic-grade collection works like professional hair medicine—healing damage, restoring vitality, and creating the kind of luminous, healthy hair that builds unshakeable confidence daily.
INSTANT HYDRATION. LASTING SMOOTHNESS.
HYALURONIC ACID SERUM
Hyaluronic Acid holds 1000x its weight in water to flood strands with lasting moisture while Vitamin B5 and Glycerin seal smoothness and control frizz.
Use on wet or dry hair for instant flyaway control and all-day hydration.
Your daily essential for soft, manageable, beautifully hydrated hair.
PROTECT. STYLE. PERFECT.
STYLING SPRAY
Heat protection up to 230°C and UV defense shield hair during styling while lightweight formula adds volume and invisible hold.
Leaves hair soft, frizz-free, and conditioned—never stiff or sticky.
Your one-step solution for styles that look flawless all day.
SOOTHE. PURIFY. RESET.
DETOX SCALP TREATMENT
Aloe Vera and Turmeric calm inflammation while Vegetable Collagen and Squalane deeply nourish to eliminate dryness.
Gently purifies to balance oil, prevent flakes, and clear follicles for stronger, healthier growth.
Your twice-weekly reset for a comfortable, balanced, perfectly healthy scalp.
The Bestsellers
The Styling Edit
Scalp Care Bundle
Ful Hair Care Bundle
Your all-in-one routine for beaming, balanced hair
All of the textures are about balance of oil and water, without the feeling of dryness or greasiness. Let's talk through the products:
All Rounder Shampoo & Conditioner Set
Detox Scalp Treatment
Hyaluronic Acid Hair Serum
Our Stylist's advice
How to Use Styling Spray: Tips for Proper Use on Your Hair
A styling spray is a versatile hair product that helps you hold and shape your hairstyle while keeping it smooth, shiny, and manageable. It plays an important role in both...
Embracing Grey Hair: Comprehensive Guide to Care, Styling, and Trends
Beautiful strands of silvery grey hair mark a natural stage that symbolizes grace and individuality. More people now view this change as a reflection of authenticity rather than something to...
CAN YOU USE HAIR MASKS ON COLOURED HAIR?
If you've recently coloured your hair, you may be wondering if it's safe to use a hair mask. In this blog post, we'll explore the do's and don'ts of using hair masks on coloured hair.
A Complete Guide to Dry Scalp Treatment
To treat dry scalp, use proper shampoos, condition regularly, apply hydrating oils or serums, and exfoliate lightly to remove flakes. A dry scalp requires effective treatment because it affects both...
Can You Use A Purple Hair Mask On Dyed Hair?
Navigating the vast universe of hair care can sometimes raise complex questions, particularly when it comes to caring for dyed hair. One question we often encounter is, "Can you use a Purple Hair Mask on dyed hair?" Let's explore this query and uncover the answer.
What Does A Purple Hair Mask Do To Your Hair?
The world of hair care is brimming with potent potions and magical elixirs, each promising to deliver the locks of your dreams. One such wonder-worker that has been creating quite a buzz is the Purple Hair Mask. But what exactly is this vibrant treatment, and how can it transform your hair? Let's unmask the secrets of the Purple Hair Mask.